Adam Milk & Foods (Pvt.) Ltd. is Pakistan's largest selling cheese brand. It has been in the business of cheese making for the past three decades. Starting off in the early 1980s as an association of partners, Adam Milk & Foods (Pvt.) Ltd. was incorporated in 1993 and has since grown steadily to become a recognized and trusted dairy foods producer with a nation-wide distribution and sales network. Adam's has developed its product portfolio over the years and now carries fresh milk, yoghurt, lassi, desi ghee and a wide variety of cheeses.
The founders of Adam Milk & Foods (Pvt.) Ltd. recognized the growing demand for cheese in the local market and decided to fulfil this demand by producing cheese locally. Based in Sahiwal, in the heart of the "milk belt" of Pakistan, Adam procures the best available milk directly from the farmers. Milk is collected at Adam's owned and operated collection centers from where it is shipped in company trucks to the plant. Milk is tested at the collection center and at the plant to ensure that the milk is pure and unadulterated. By establishing contacts directly with the farmers, Adam's is able to obtain premium quality milk for its dairy products.
The dairy products are produced and packaged at a state-of-the-art automated production plant in Sahiwal. A high level of automation ensures that cheese and other dairy products are free of contaminants and consistent in quality. From the plant, the products are shipped in specially designed temperature controlled trucks to wholesalers and regional distributors for onward placement on shelves at retailers.
Adam's pioneered cheese making in Pakistan back in the early 1980s. At the time most of the cheese consumed locally was imported and the taste for cheese in the consumer market was still developing. Cheese is produced around the world using cow's milk so the challenge for Adam's was to produce cheese using buffalo milk and in local conditions. Numerous trips to Italy, France and Denmark helped the management team understand the process of cheese making. Experts were invited from abroad to assist in researching the art of cheese making in local conditions.
Another challenge was to obtain pure unadulterated milk as there could be no compromise on the core value of Quality. To deliver a high quality product, only the best quality milk could be used and to meet this requirement, Adam's built its own collection centers and contracted with the farmers to sell milk directly to them.
Adam's has always focused on the core attributes of Honesty, Integrity, Teamwork, Innovation and Continuous Improvement. The management strives to espouse these values to their team so that together they can deliver the best dairy products to the consumers.